The Internet is changing, look
Last year (2016) about “46 percent of U.S. small businesses still don’t have a website for their company” according to this report.
Here’s some stats from 2014 about customers (full report found here):
- 91% have visited a store because of an online experience.
- 37% use the internet to find a store at least once per month.
So what is this saying to us?
The internet is still ripe with opportunity, you just have to think outside of the box a bit.
Here’s what I see from those stats:
4 out of 10 businesses still don’t have a website… and there setting themselves up for a slow death.
That means there’s still a good chance not all your competition has a website either. If they do, is it mobile friendly?
StatCounter a global statistics website found out that in 2016 the internet traffic from mobile and tablet devices over took desktop traffic at 51.2 percent vs. 48.7 percent. This is a huge change for how people are accessing the internet, and we will see some amazing things come to the internet over these next few years.
Mobile friendly is becoming a huge consideration these days, and you can get a step up on the competition when your site works well and looks good on their iphone or tablet. Take a look at those stats I mentioned earlier, a lot of companies have neglected the mobile market. What does that mean for you? There is plenty of opportunity.
9 out of 10 people will visit a store after a good online experience… so make sure they experience your best
Think about this one, these are actual people through your door because they visited your website. Not only that if you sell products online, now you have a worldwide reach. How many product sales or people in the door would it take to make a website a good investment?
You need to reach newer customers for the longevity of your business, are you speaking in a way they understand?
The current younger generations (35 and younger) pretty much use the internet for everything. They’ll look up reviews about your company, they’ll see what you offer, they’ll compare your prices. Your site could be the front door to your business, if its good.
almost 4 out of 10 people use the internet to find a store, once a month.
We are located in California, the Antelope valley more specifically. Palmdale, Lancaster, Rosamond are not usually on the top of your lists for tech cities but i want to challenge that. Think about the restaurants you’ve been to or stores what do you see? People on their cell phones. what are they doing? What are they looking at? They’re doing research looking for your business’s solutions, to their problems. 4 out of 10 people don’t know you exist, if you don’t have a site.Or maybe even worse they think your companies unprofessional because your sites all jacked up.
We’re here to help you, but if not with us then for the success of your business and our cities lets move forward!